Website: N/A
Stock Symbol: NASDAQ: UNCA
Market Value: N/A (in millions)
Unica Corporation was incorporated in Massachusetts in December 1992 and
reincorporated in Delaware in June 2003. We are a leading provider of software
and services used to automate marketing processes. Our comprehensive set of
integrated software modules is offered under the “Affinium®” name. Focused
exclusively on the needs of marketers, Unica’s Affinium software streamlines the
marketing process for direct, Internet and brand marketing — from analysis and
planning, to budgeting, production management, execution and measurement. As one
of the most comprehensive Enterprise Marketing Management (EMM) suites on the
market, Affinium delivers a marketing “system of record” — a dedicated solution
through which marketers capture, record and easily manage marketing activity,
information and assets, rapidly design campaigns, and report on performance.