Website: N/A
Stock Symbol: NYSE: HHS
Market Value: N/A (in millions)
Harte-Hanks, Inc. (Harte-Hanks) is a worldwide direct and targeted marketing
company that provides direct marketing services and shopper advertising
opportunities to a wide range of local, regional, national and international
consumer and business-to-business marketers. We manage our operations through
two operating segments: Direct Marketing, which operates both nationally and
internationally, and Shoppers, which operates in local and regional markets in
California and Florida.
Marketing today is under intense focus in many organizations. Many corporations
have a chief-level executive charged with marketing who is under pressure to
utilize a combination of data, technology, channels and resources to demonstrate
a return on marketing investment. This has led many to use direct and targeted
marketing, as accountability and measurability are hallmarks of the discipline,
allowing customer insight to be leveraged to create and accelerate value.